Incorporating video into your marketing strategy can be a great way to engage with your customers. But with so many platforms and apps out there, it can be difficult to know where to start. Video mediation is a process that allows you to use one video as a common asset across multiple platforms. With video mediation, you can create and publish a single video that is optimized for viewing across multiple channels and devices. This means that instead of creating multiple videos or images with the same content and distributing them separately across different channels, you can create one video and then distribute it across all of your different platforms and devices. This kind of centralized approach to video production and distribution can help make your marketing more effective by making it easier to reach your target audiences and measure its impact. However, video mediation isn’t an easy process. It involves a lot of planning and coordination across teams and departments. Here are some of the challenges you may face when trying to implement video mediation in your marketing strategy:
One of the biggest challenges when implementing video mediation is finding the right content to use in your videos. You’ll want to make sure that you use videos that are optimized for each platform and device that you want to use. This means you’ll need to take into account things like the size of the video player, the quality of the audio, and the resolution of the video. You’ll also want to consider the type of content you want to use. For example, if you want to use a product demonstration video, you’ll want to make sure that the video is high quality and that it uses a scripted format so that it can be easily reused across platforms. If you’re using a video to introduce your company and its products or services, you’ll want to make sure that it’s engaging and informative. You’ll also want to make sure that you use a scripted format so that the video can be reused across different platforms. If you’re using a video to introduce your company and its products or services, you’ll want to make sure that it’s engaging and informative.
Another challenge when implementing video mediation is choosing the right platform and device combination. You’ll need to make sure that you use a platform that is optimized for viewing on the device you want to use. This means that you’ll need to make sure that you’re choosing a platform that has a strong presence in the markets where you want to distribute your video. This can be a challenge, as there are a lot of different platforms out there that you could choose to use. You’ll also want to make sure that you’re choosing the right device. Different devices have different viewing audiences, and you may want to make sure that you’re choosing a platform and device combination that is designed for the audience you want to reach. You may also want to make sure that you’re choosing a platform that is optimized for viewing on desktop, laptop, and mobile devices.
Another challenge when implementing video mediation is managing your assets. You’ll need to make sure that you have the right people on your team who are in charge of creating and managing the different assets that you’ll use in your video. This can be a challenge if you don’t have the right team in place. You may also want to make sure that you’re using a centralized platform for storing and managing your assets. This can help make it easier to find the right content, manage your assets, and make the most of your video marketing efforts.You may also want to make sure that you’re using a centralized platform for storing and managing your assets. This can help make it easier to find the right content, manage your assets, and make the most of your video marketing efforts.
Another challenge when implementing video mediation is measuring the impact of your videos. You may want to make sure that you’re using a platform that provides you with the tools you need to track the effectiveness of your videos. You may also want to make sure that you’re tracking the user journey of your viewers. This can help you understand what your viewers are looking for and how you can better meet their needs. You may also want to make sure that you’re using a platform that provides you with the tools you need to measure the effectiveness of your videos. This can help you track the effectiveness of your videos and understand what your viewers are looking for. You may also want to make sure that you’re measuring the effectiveness of your videos by using tools like URL tracking, event tracking, and heat mapping to understand where your viewers are clicking and what they’re doing on your website.
The challenges of video mediation aren’t a reason to give up on implementing a centralized approach to your video marketing efforts. Instead, they’re an opportunity to make sure that your marketing strategy is as effective as it can be. By planning ahead, you can make sure that you’re using the right content, choosing the right platform and device combination, managing your assets, and measuring the impact of your videos. This can help make sure that your marketing strategy is as effective as it can be.